Sussex Sewing Machines is a family business run by Alex Askaroff. The enterprise was founded on service, quality and genuine enthusiasm for sewing machines.

We are members of the Guild of Master Craftsmen and early members of ISMACS (see links) as well as several other organizations.

Alex grew up in the sewing industry. As a teenager Alex undertook a 4 years engineering course, qualifying in 1976. After qualifying he was trained by further experts in the sewing trade and spent 10 years on the factory floor at the family business before founding his own firm.

Alex has built up a lifetime of knowledge and experience in the sewing trade as he has traveled around the South East of England repairing machines for a customer base of over 9000 schools, factories, homes, hotels, laundries, farms and the like.

Many of Alex’s stories have been put together into a trilogy of sewing books. They are much in the same theme as James Herriot on his travels around the Yorkshire Dales. See books for more details.